A host of reasons attributes to the growing
popularity of bulk SMS. Bulk SMS is an innovative way of marketing business no
matter what industry you deal in. Yet, in general, like everything has its pros
and cons, bulk SMS are no exception to this. Therefore, let us look at the
advantages and disadvantages of bulk
SMS for business below.
Advantages:
·
Faster Turnaround time: When it comes to the turnaround time of SMS to reach its target
users, it is relatively faster than a cell phone.
·
Faster reach than an email: An SMS, in general, reaches the messaging inbox of a target
recipient faster than email no matter whether he/she read it or not. As far as
Email messages are concerned, your promotion is likely to finish up in the spam
folder.
·
Reach surely no matter what
the location, time, or phone status is: SMS reaches
its users irrespective of the location and time. Even while their phone is out
of coverage area or is in inactive mode, the message reaches its target users
the moment the device is switched on.
·
Better personalization: Bulk
SMS service helps you touch base with your customers in a more personalized
style.
·
Faster and quicker
visibility: People, in general, carry their mobile
devices with them at every place they go to. This means the scope of visibility
is improved and faster over TV or another marketing medium.
Disadvantages:
•
Abridged SMS: While sending bulk SMS- it is essential that the message content
is abridged because there is not much space allotted to put your message
across.
•
Negative response: People, in general, give a disapproving reply to unwanted texts.
That is why it is a good idea to get their permission to send them texts and
that your Bulk
SMS marketing adheres to the privacy and data protection rules.
•
Ensure that you do not send
spam SMS: People are extremely concerned these days
while giving a response to SMS messages in the wake of an increase in spam
messages. Under the E-commerce regulations, it is critically necessary to
ensure whom the message is from and commercial communications must be evidently
identifiable as such.
•
Ensuring SMS readability is
not possible – It cannot be ascertained whether the
SMS you have sent has been read by your target customers or not.
Endnote
Irrespective of the aforesaid few
disadvantages of SMS marketing, the advantages prevail over disadvantages. This
makes SMS marketing a cardinal constituent of online marketing because this
form of marketing is dependable and easy to use.
To learn how bulk SMS marketing services can turn around
the overall performance of your business, we recommend you to visit and explore
our dedicated and leading website dealing in bulk SMS services and it is https://www.yourbulksms.com/